A new Google ad service was launched on Wednesday, March 11. Google will track Internet usage and display targeted ads based on each person’s specific site visits. For example, if you visit a website that sells a specific type of golf club, you might later see an ad for the same website when you are browsing an unrelated site that displays Google ads. The full article can be found at… http://technology.timesonline.co.uk/tol/news/tech_and_web/article5887701.ece
Just as advertisers can track a person’s Internet usage, they can do the same with a smartphone. As well, advertising systems can use GPS technology to track smartphone location, allowing advertisers to combine location information, personal preferences, and personal identification information to display ads specifically targeted for an individual. As smartphones increase in popularity, this type of data collection is becoming more prevalent. The full article can be found at… http://www.iht.com/articles/2009/03/11/business/11target.php?page=1
Will consumers find this targeted advertising creepy? Or will they find it useful to find a “receive 5 percent off” coupon on their Blackberry for a nearby store?